Chinese ad campaign confirms that Shaq truly IS the Emperor of Big Men

The text of this amazing ad for Chinese sportswear company Li Ning, via Ads of the World, apparently says “Emperor in Cavaliers, Fight Fearlessly.”  Which kind of makes sense, given the horses and swords and whatnot.  But at first it seemed kind of weird, because it sounded like the ad wizards at Leo Burnett in Shanghai were talking about LeBron.  In which case, we would have respectfully asked them to stop biting off Free Darko.  In this case, however, we thank them for proving The Hype Guy right.

Bonus image of the Diesel taking on the demon spawn of Lou Williams and Thaddeus Young (“Crazy 76ers, Fight Fearlessly”):

That’s just dynamite.

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One response to “Chinese ad campaign confirms that Shaq truly IS the Emperor of Big Men

  1. Pingback: Now that Shaq’s going to Cleveland, the grim truth about his gamma-irradiated nightmare-self can finally be told « this is the city line.

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